$ 100 a day, making money with Facebook (part2)

The Secret Formula for Online Success
I'm about to let you in on a HUGE  secret that most marketers completely
ignore. Most marketers talk about traffic and conversions. And it’s true, if
you send traffic to an offer that converts, you will make money!
Traffic is the number of people who visit a website. Conversion is the
percentage of visitors who buy on that website. So if 100 people visit a
website and 3 of them buy, that’s a 3% conversion rate. 
But what’s more important than the conversion of an offer is the visitor
value or Earnings Per Click. 
So the "secret" formula for online success is: P ๗ C = EPC

                Profit - Clicks -  EPC

Earnings Per Click (EPC) is the average amount earned per click. So if 100
people click on your affiliate link and you make 3 sales, and the commission
for each sale is $20, then your EPC would be 60ข.
Total profit: $60 
EPC: $60 ๗ 100 clicks = 0.60 or 60ข per visitor.
So making money as an affiliate involves more than just finding places to
promote your link. What you want to do is increase your EPC so you make
more money from all the traffic you’re going to get.
If you send 80 visitors to a sales page that converts at 5% and pays you $20
in commission, you’ll make four sales, which is $80 or $1 per visitor (EPC).
In this case, you make more money from fewer visitors because the
conversion rate is higher
And there are additional factors the affect your EPC including the quality of
the traffic, the price of the offer, and the backend marketing.
 Quality or ‘targeted’ traffic is a group of people who  are specifically
interested in the topic related to your offer. You wouldn’t create a Fan Page
about baseball and then try to get people interested in video games to like
your page. And you wouldn’t try to sell them products related to making
money online.
The price of the offer can also make a huge impact on your EPC. If you send
100 visitors to a $197 offer that converts at 2% and pays 50%, you’ll make
$197 and $1.97 per click.
Backend marketing means selling additional products to the same
customers. So if you send 100 visitors to a product with a front-end offer
priced at $37, pays 60% commission, and converts at 3%, your EPC is 67ข
from 100 visitors. But if 33% of them buy the upsell at $97, your EPC jumps
to $1.24. That’s a 185% increase in profit!
So to make money online, you need to drive targeted traffic to offers that
give you the highest earnings per click.

                                                  .....Please follow the next part...